Carlos Raluy

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About Me

Hey, I’m Carlos
and I wish to become a professional in digital marketing.

I am a firm believer that marketing is becoming a tool through which companies are making themselves more human. Companies are starting to have a voice and a personality but most importantly, they are connecting with people on more personal and intimate level.

So far I have a solid 2 to 3 years of experience working in marketing related areas.

My goal is to create engaging content that resonate with people  through the use of digital technologies. I also strive to understand people’s behavior by analyzing the effects of marketing efforts.

Skills

Advanced Understanding
of

  • Management of Social Media Campaigns
  • Coordination of Brand Message
  • Content Marketing
  • Mobile Marketing
  •  A / B Testing
  • Search Engine Optimization

Web

HTML and CSS
Proficiency:
6 / 10
CMS: Wordpress
Proficiency:
7 / 10
Web Design and Planning
Proficiency:
6 / 10

Business Development

Google Analytics
Proficiency:
8 / 10
MailChimp
Proficiency:
 8/ 10
CRM: SalesForce
Proficiency:
7 / 10
Hootsuite
Proficiency:
7 / 10

Design

Photoshop and Illustrator
Proficiency:
8 / 10
InDesign and Premier
Proficiency:
5 / 10
Digital Photography
Proficiency:
6 / 10

Projects

Branding

Fox in a Hat

"Fox in a Hat" is a mock up of company branding.  

The brand concept is modern with some vintage aspects to highlight the heritage of the company.

Accompanied by playful logo and fonts, the brand tries to be inclusive by not looking intimidating. 

Job Experience

Stanley Black and Decker / DeWalt

Field Marketing Coordinator

- Identify growth opportunities for parts and repair business.
- Establish a close relationship with End Users and Distributors.  
- Collaborate with regional teams to drive localized marketing campaigns.

Hispanic Business Initiative Fund

Business Development Intern

- Generate market research reports.
- Promote educational events in local markets.
- Assist Small Business Consultants with daily activities.

Asia Electronic 

Marketing Assistant 

- Creating, managing and editing web content.
- Executing e-mail marketing programs.
- Uploading website content using content management systems.
- Reporting on campaign performance to senior manager.
- Inform clients about current promotions

Education

BA in Business Administration

Florida International University

Certificate in Digital Marketing

University of Illinois

Certificate in Social Media Marketing

Northwestern University

Contact Me

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